Publisher's Synopsis
Success in the field of hairdresssing demands constant attention and responsiveness to clients' needs. Recognizing the importance of these issues, this book explains how to sense, sell, serve and satisfy the needs and expectations of the hairdressers' clients. It shows how to: market hairdressing services; improve client relationships; make first impressions count; communicate effectively; discover the secrets of body language; improve consulation technqiues; increase sales potential; create a positive business image; enhance personal presentation; and build a quality service.
