Publisher's Synopsis
Organizational strategy is all too often stated in fluffy, vague words. The reality behind strategy is that it simply answers the questions "How will we succeed?" In other words, we have to think of what we will change in order to succeed. I've been involved with strategy for over fifty years, ever since my early days as a Marine officer, through my time as a vice-president of a boutique consulting firm and as a small business owner. This is a workbook, not a "theory" book. I will take you through a journey of considering twelve factors that are used to understand and build workable strategy. Sharpen your pencil; you're going to work.
