Publisher's Synopsis
Finally, a Comprehensive Guide to Starting a Food Business!Do your insides jump for joy when you see a perfectly frosted cupcake or cookie? Or do you love the look of violet lavender syrup or a mouthwatering strawberry and lime jam? Or are you more of a savory person and melt when you see a jar of homemade salsa or seasoned nuts with just the right amount of spices?If food excites you as much as it does me, you just might be a foodie. And in today's food-centered world, there is serious money to be made with your passion.Food consumption has really changed in the past decade, and now more than ever, people want to know what's in their food, where it came from and who made it. That's bad news for businesses that mass produce food, but great news for those in the cottage food industry.You see, in the past individuals who wanted to sell food were required to involve the state health inspectors and lease commercial kitchens in order to sell to the public. Obviously, that prevented a lot of people from pursuing their food dreams. But now many states have passed cottage food laws that are designed to give home chefs and bakers the right to produce products from their homes and sell them to the public.If you've read my other books, you know I'm a serial entrepreneur. I've opened and closed many businesses in my lifetime, and there's nothing I love more than taking an idea and turning it into a smoothly run, profitable business. And this book was born of that desire.Let me explain.I bake. There-it's out in the open. I'm a guy and I bake.Can we please move on?Specifically, I bake specialty brownies that are so good I've had local stores approach me and ask me to sell them wholesale, and I get phone calls from friends begging me to bake a batch. Yeah, my brownies are that good.So when I heard about the changes in the law allowing people to start home-based food businesses, my entrepreneurial mind starting spinning. I have a great product, so in my mind, there was no reason why I couldn't create a profitable business. I should just open one, right?Fortunately, that's not the way I roll. I have never simply opened a business and learned as I go-instead I conduct so much research that I know absolutely everything there is to know before I begin. In other words, I leave no room for error. I want the information up front so I can make the best decisions and build a successful business.Otherwise, what's the point?So, when the idea of opening a cottage food business occurred to me, I began researching and I didn't stop for months. That's where this book comes in. There is a lot to know about this type of business, and one thing I learned is that there is simply nowhere that you can get all of the information in one place.Until this book.Don't believe me? Take a look at all the other books on the subject and just see if the author provides a state-by-state index of all the cottage food laws. Let me save you some time. They don't.And recipes that fit into the guidelines of the laws? Nope, you won't find them in other books. How about serious insight into how to best brand, package and market your home-based food business? You'll only find that in this book.So, let my obsessive research into business ideas, along with my entrepreneurial skills, help you in your own business. I've done the hard work for you, so all you have do is follow the plan I've outlined in this book and you'll be on your way to building your very own food business. And all the newbie questions you have but are too embarrassed to ask? I had them, too and I've included the answers to them in this book.If you're ready to pursue your foodie dreams, download the book and learn everything you need to know!
