Publisher's Synopsis
Cultivating visibility online is a process of putting yourself and your content out on a variety of platforms with a variety of active and passive techniques that get you in front of the people and organizations that need to know about you. The content needs to be original, matter to your readers, accessible to the search engines and connected with clear links back to your home site. In this short read, How to Stand Out Online takes you through this process from the Keys to Being Found Online, Your Web Home and the Active sites like Facebook, Twitter, Linkedin and Google+ and Passive Sites; YouTube, Flickr, Squidoo, and Picasa, one needs to have to be successful.
In part two we cover how to build market leadership and connections to the leaders and organizations in your market. The goal is to go from following the market to leading the market and becoming an authority in it. Part three gives us a brief overview of how we can use this platform to not only promote ourselves but also allow us to develop, market and sell products online.
