Publisher's Synopsis
How many people do you know have a knack for empathising with others? Very few of us are born with it. The rest of us have to learn it. How to Sell Yourself explains in clear, simple, easy-to-understand terms the skills you need to get your message across in any speaking situation. The secret of winning communication is likability. Some people call it warmth. Some call it charm. Some call it charisma. But whatever name you give it, it can be learned. This book is about how to use your mind, your face, your body and your voice to win, because, in the end, likability wins. Arch Lustberg, acclaimed public speaker, teacher and coach, has filled this book with practical skills. He demonstrates how you can sell yourself, your ideas and your organisation. The elected officials he coaches learn that you can't sell your issues unless the voters like you. The Merrill Lynch financial consultants he trains learn that no one buys your product unless they like you. The National District Attorneys Association members he addresses learn that lawyers have a better chance of winning in court if they and their witnesses are liked by the jury. How to Sell Yourself is the last 'how-to' you'll need to win over a boss, jury, voter, politician, friend, colleague, family member or any group to which you're talking.
