Publisher's Synopsis
The mastery of the strategies needed to secure electoral victory continues to elude many candidates. This book shades a brilliant light on the world of a political campaign. The book provides insight into tactics and strategies that continue to shape the fate of political actors during elections. It is written having in mind the needs of candidates, political parties, campaign teams, consultants and volunteers. In this book, the author presents a practical-based approach to political campaign using previous campaigns case studies around the world.
