Publisher's Synopsis
Historically, small businesses do not hire marketing managers. In many cases the owner of the company drives the marketing and sales functions with gut instinct to survive. Many die a financially painful death. For a long time Dr. Stan Fine "The Business Doctor" has seen the need for a general purpose "how to" marketing book. As a reference book, it will provide answers to your marketing questions, how do I do it? And what do I do next? If you wish to contact Dr. Fine about speaking engagements or book signing events you can reach him at 314-604-7350 or [email protected]
