How to Market Your Book - Fairlight's How To. Modern Living Series

Paperback (01 Aug 2020)

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Publisher's Synopsis

These days, regardless of whether a book is self-published or traditionally published, there will be an expectation on the author to take an active role in marketing their book. Based on a series of interviews with successful authors from both sides of the publishing divide and both sides of the pond, Lynn lays out in detail the marketing strategies that have worked for them, alongside an explanation of how book marketing works based on her own long-standing career as a senior marketing exec. From developing social media tactics and arranging promotional events to handling press and trying to start viral campaigns, Lynn offers practical advice designed to help an author find a book marketing strategy that best works for them, based on their personal strengths and budget.

Book information

ISBN: 9781912054442
Publisher: Fairlight Books
Imprint: Fairlight Books
Pub date:
DEWEY: 070.50688
DEWEY edition: 23
Language: English
Number of pages: 132
Weight: 138g
Height: 131mm
Width: 176mm
Spine width: 17mm