Publisher's Synopsis
A good independent distributor is a valuable asset, positively affecting cash-flow by granting access to world markets that would otherwise be off-limits. This guide shows how to select and manage a distributor, and tap into world markets.;This guide help businesses and organizations globally expand their sale channels by showing how to: identify world markets and the distributors serving them; evaluate channel profitability; interview distributors and select the right one; develop a marketing strategy to fit their own particular business; gain and maintain the loyalty of selected distributors.;The book covers every aspect of managing the distributor relationship, including payment, pricing, discounts and legal ramifications. It also aids readers in improving their market planning process, and explains how to implement multi-level marketing strategies.
