Publisher's Synopsis
Explains the creation of successful trademarks by examining the creative process from design conceptualization and refinement to product placement and offers case studies and samples of successful trademarks.
Paperback
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Explains the creation of successful trademarks by examining the creative process from design conceptualization and refinement to product placement and offers case studies and samples of successful trademarks.
ISBN: | 9780891344001 |
Publisher: | North Light Books |
Imprint: | North Light Books |
Language: | English |
Number of pages: | 144 |
Weight: | 476g |
Height: | 222mm |
Width: | 222mm |
Spine width: | 12mm |