Book (12 May 1988)
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An illustrated book for graphic designers describing the whole process of creating corporate identities - design and conceptualization, idea editing and refinement, product placement, strategy development and the legal aspects of marketing a logo.;A review of existing logos defines how they were created and the reasons for their success.
| ISBN: | 9780714825571 |
| Publisher: | Phaidon |
| Imprint: | Phaidon |
| Pub date: | 12 May 1988 |
| DEWEY: | 602.7 |
| DEWEY edition: | 19 |
| Language: | English |
| Number of pages: | 144 |
| Weight: | -1g |
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