Publisher's Synopsis
Brand matters. If your editing or proofreading business looks no different to any other, your ideal clients won't know what makes you different, and why they should bother commissioning you.Louise Harnby - a book editor, writer and course developer - teaches you how to build an emotion-based brand identity that's rich in the flavour of you, and compelling to the people you'd love to work with.The framework is accessible for all editors, even those with no branding or marketing experience. Topics include: - Profiling your ideal client: The theory behind the teaching ... you'll learn why having a personal brand identity increases your chances of securing commissions from ideal clients.- Developing brand values: Discover the personal brand values that will underpin every touchpoint of your business and ensure you stand out.- Voice and visuals: How to add voice and visuals into the mix to create a fully formed and ready-to-go emotion-based brand identity.- Creating brand awareness: How to make your clients and colleagues aware of your brand using a range of different techniques.
