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How to Be a Spin Doctor Handling the Media in the Digital Age

Paperback (31 May 2016)

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Publisher's Synopsis

Spin doctors are seldom out of the news for long. But who really knows what spin is, or what spin doctors do? Paul Richards shows that spin doctoring is a new phrase to describe a very old practice. He explains how all organisations, from political parties to community campaigns, small businesses and charities, can use the techniques of spin to protect their reputations, get their messages across and win public support.

About the Publisher

Biteback Publishing

Bite back Publishing is Britain's leading publisher of political and current affairs titles. We also publish espionage, general non fiction and sport.

Book information

ISBN: 9781849549981
Publisher: Biteback Publishing
Imprint: Biteback Publishing
Pub date:
DEWEY: 659.2
DEWEY edition: 23
Language: English
Weight: 282g
Height: 217mm
Width: 135mm
Spine width: 20mm