Publisher's Synopsis
It's important to remember that by understanding these concepts you're better equipped to identify and defend against them, and your new knowledge shouldn't be about how you can use those same tactics to manipulate other people. There is a difference between evil manipulation and trying to convince someone of something else. You don't want to trick someone into doing things for you when they won't get any benefit at all. You only want to use these tactics when you need to persuade someone for something and you can't blatantly ask them for help. There are people that are harder to convince than others, so you might need to use some strategies of persuasion.
Who might you need to persuade? You never want to take advantage of someone that already doesn't have much to give. Those you should be trying to persuade are people that hold power. You might want to learn how to convince your boss to get a raise. Maybe you want to try to get your girlfriend to move in with you. Perhaps you have to ask your parents for a loan. You don't want to "punch down," but instead, "reach up."
