Publisher's Synopsis
The Korean "economic miracle" has become a highly cited and discussed topic among businessmen, academics and government officials. Korea has developed from one of the world's poorest nations in the 1950s, to within 40 years, becoming the world's 15th largest economy and the 10th largest trading nation.;The purpose of this text is to provide foreign executives with an insight into the way Koreans conduct business and also introduce them to the various factors that determine the Korean business environment. A knowledge of the customs, history and business etiquette of Korea is given, and there is advice on all the key factors underlying a potential deal, joint venture or partnership.
