Publisher's Synopsis
From creative costumes and make-up to fantastic sets, from sketchbooks and storyboards to final production shots, this fascinating book takes a detailed look at the art and ingenuity that went into making Dr. Seuss' How the Grich Stole Christmas!(tm). Hilariously funny and wildly inventive, Universal Pictures' blockbuster movie based on Dr. Seuss' famous tale promises to be the Christmas movie of the year, and many years to come. The film stars the irrepressible Jim Carrey (of The Mask and The Truman Story fame), and is directed by Ron Howard (Apollo 13 and Happy Days) and scripted by the writers of Who Framed Roger Rabbit. The film will be supported by a massive marketing and publicity campaign, starting in the Summer and building up to a crescendo of activity by the UK release date of 1 December 2000. Events include nationwide bookshop promotions and advertising campaigns on TV and radio, on-line, in print, and in-stadium (including the Olympics!). Major promotional partners include one of the leading burger chains, and an extensive merchandising programme comprises a wealth of consumer products from toys, gifts and interactive video games to clothes and household goods.
