Publisher's Synopsis
Do you know Yelp? Yelp is one of the most powerful social media tools today's tech-savvy consumer uses, and it can be the greatest generator of business for the business that "uses" Yelp properly. This book will take you through the basics, such as how to set up your business account on Yelp.com, or how to "claim" a page already established for your business. You will learn how to make sure your business's Yelp profile is accurate and up to date, and how to add, change, or remove information, images, and other pertinent material. ost important of all, though, you will be getting a field manual on how to deal with bad reviews and unhappy reviewers, and you will learn how to engage with and leverage satisfied clientele, reducing the negative impact created by the former group and maximizing the positive impact generated by the latter.
