Publisher's Synopsis
How To Triple Your Customers in 48 Hours. A quick and easy read, this book is jam packed with takeaways and strategies to boost your profits. The perfect introduction to Internet Marketing. You want to stay abreast of the rapid changes through which the internet is constantly evolving and keep yourself on the cutting edge, to generate more customers, boost your profits and overthrow your competition, but the landscape changes on a daily basis. I have good news! I can put you at the top of the search engines, the only place that matters online, in the next 60 days, guaranteed. Further, I can keep you there from month-to-month despite constant internet changes. Even further, I can triple your customer response rate within the next 48 hours. (I'll show you how in Chapter Two.) My name is Rick Reed and I'm a partner in "Rapid Marketing Results" (RMR Marketing, LLC) with more than 30 years' experience in media marketing. 100% of my clients maintain a presence above-the-fold in the 3 major search engines, Google, Bing and Yahoo. What does this mean to you, as a client? If you have been below-the-fold (more than one-third down the first page of Google, for instance), rising above-the-fold should at least triple your online customer response. Could you handle 3 times as many customers? Relevant communication (content) is what Google measures to determine whether you are the answer to your potential customer's search. They do this with hundreds of top secret proprietary criteria that we will discuss in a later chapter. But, in my opinion, the most important criterion is conversion. Content that converts potential customers to actual customers should be the basis of any marketing strategy. But Content, or the message, is not necessarily a sales pitch. It can take any of hundreds of forms. Content can be subtle or subliminal, crazy loud and flashy, or anything in between. Content can be delivered through a myriad of diverse media, including written word, visual images, audio channels, billboards, video, flash streams, or an infinite combination of senses. So how are you going to structure your content (message) to connect to your traffic (potential customers) in such a way to convert your traffic to customers and get your desired response (usually money, but sometimes something more altruistic, like Global Awareness)? That is what Marketing is all about. Selling internet marketing services to Local Business Owners and Professionals is the latest craze among the "Make-Money-From-Home-in-Your-Underwear" crowd. You may have noticed the increase in phone calls, Emails, and proposals to provide these services to you. Perhaps you've been burned by one of these newly baptized "experts". I'd encourage you right now to consider my credentials to guide you as a Marketing Consultant.
