Publisher's Synopsis
Are You a Business Owner or Senior Manager? This book is for you, and it's essential right now. The post-COVID-19 world has become a very different place. Old certainties have crumbled. Business leaders need a new set of skills to succeed. Many of today's leaders will fall by the wayside and a new breed will take their place. The status quo has shattered.
This book was originally written to help high-performing CEOs become the best in the world. It contains the knowledge, tools, and techniques to give them a massive competitive edge. Now, you need to use that same knowledge just to survive in your new environment. However, if you embrace the knowledge it'll give you a distinct advantage over your competitors. You might even become the new elite. Where did this knowledge come from? It's the result of over a decade of scientific research into how business people think and make decisions. The book will help you succeed by leveraging many of the key developments in fields like management science, psychology, neuroscience, and economics. It will change your view of the world and the people you work with. It will also offer many new opportunities. If you want the best outcomes for your family, your company, and yourself, you need to act decisively. This book is an investment in your future. It will help you take control. REVIEWS "Patrick Hough shows us how to question our instincts and thought processes - enabling us to make better decisions - a thought-provoking manual that will change the way you lead."Alan Mc Knight
General Manager,
Cara Partners "An interesting, informative read. It explains why subjective decision making is so dangerous and so common. It pulls no punches, as it cuts through the jargon and reveals exactly what you need to do about it. It's an eye-opener, a must-have for anyone who wants to run an effective and efficient organization."
John Ryan
Technical Support Director "The author asks you to suspend your views on leadership, of leadership thinking and of the core function of leaders - decision making - and the leader's decision-making process. This book challenges the status quo. It sets the reader a challenge to go on a journey and in doing so presents a wonderful opportunity to improve your decision-making process and your leadership style."
JJ O'Connell
Chairman of the Plato Ireland Business Network& Family Business Ireland
