Publisher's Synopsis
Learn to make creativity work for your career.
Maria Brito illustrates how creativity is merely a series of habits, actions, and attitudes that anyone can develop-regardless of who you are or what you do.
There has never been a more crucial time than now to develop your creativity and your ability to innovate. Coming up with original ideas of value is today's most precious skill.
Contrary to a myth that has been unfairly perpetuated, creativity can be taught and learned by anyone. How Creativity Rules the World builds the case for creativity as an inexhaustible resource available to everyone and proves that it is the key to thriving in the business world and beyond.
With revealing studies and stories spanning business and art, How Creativity Rules The World is a deep dive into history, culture, psychology, science, and entrepreneurship; breaking down and analyzing the elements used by some of the most creative minds throughout the last 600 years.
Maria Brito discovered the power of creativity when she transitioned from being an unhappy Harvard-trained corporate lawyer to a thriving entrepreneur and innovator in the art world. She flipped the barrenness around her to emerge as one of the most well-known disruptors in the art world.
With this book, you will learn how to:
- Overcome limiting thoughts and dispel myths about creativity.
- Unleash creativity through concrete data, historical passages, and examples of modern entrepreneurship.
- Develop timeless habits, principles, and tools that worked six centuries ago and continue to work today.
- Employ creativity in an everyday context to produce extraordinary results.
After applying the principles in How Creativity Rules the World to her own business, she started teaching them to hundreds of people, ranging from entrepreneurs to artists to CEOs. As evidenced by her students' creative successes, Maria knows that this timeless guide will allow others to strike gold with their ideas.
How Creativity Rules the World promises to make the creative process of successful seven-figure artists and billion-dollar entrepreneurs-as well as Maria's own-accessible and actionable for you to take the power of their ideas to the next level.
