Publisher's Synopsis
This essay sheds light on how companies can efficaciously handle receiving negative brand publicity and explicates the measures that can be taken to restore brand trust, brand loyalty, brand equity, and positive brand recognition. This essay also provides a hypothetical example of how Nike can effectively handle the conflict of receiving negative publicity for contract factories allegedly having unsafe working condition. The measures that can be implemented to rebuild customer trust and restore a brand's reputation and brand image, such as by improving work conditions and employee compensation, are posited in this essay. Additionally, this essay elucidates how the power of social media platforms can be utilized to restore positive brand recognition and brand loyalty for the tarnished brands of companies. Social media can be a doubled edged sword that can be efficaciously leveraged to drive sales and restore brand trust when public opinions and sentiments about a company are deemed unfavorable among the target market.
