Publisher's Synopsis
Exploring a wealth of unusual records and archives, Deborah Cohen locates the source of modern consumerism and materialism in early nineteenth-century religious fervor. Over the course of the Victorian era, consumerism shed the taint of sin to become the preeminent means of expressing individuality. The book ranges from musty antique shops to luxurious emporia, from suburban semi-detached houses to elegant city villas, from husbands fretting about mantelpieces to women appropriating home decoration as a feminist cause. It uncovers a society of consumers whose identities have become entwined with the things they put in their houses.