Publisher's Synopsis
Powerful, Exciting, masterpiece on the "how to" of selling. This book teaches what to do starting from your first day on the job and every day thereafter. Not only does it teach you how to sell, it teaches how to be the best of the best, a "Super Salesman." You will learn how to LISTEN, not to respond, but to learn. You will also learn how to THINK and why. In some situations it will even tell you what to do, what to say, and why. An additional feature of this book are the 52 selling ideas called "Wisdom Nuggets." That is one nugget to concentrate on each week in the year. Mark a number for each week on your calendar starting with 1 through 52. Concentrate on that "Wisdom Nugget" for that week. At the end of your first year, you will know instinctively how to respond and sell without even thinking about it. So as to never forget the fundamentals of selling, you should do this review throughout your selling career. This idea alone will help you to move far ahead of your competitors. Since all of life involves selling, as a bonus, you will learn how to sell yourself in your personal relationships and interactions with others. Because these concepts apply to life in general, you should use this book as a guide in your personal life as well as throughout your selling career and beyond. If you will learn and use the concepts taught in this book, your success will be far greater than anything you imagined possible. As a result, your life will be richer, fuller, and more exciting. Recently I met Dave Curry who had worked with Zig Ziglar. After he read the manuscript, I was pleased to see that he gave the book a very strong endorsement. I asked if I could use it on the back cover of my book and he graciously said "Yes." It is as follows: "If you could read only one book on selling, this is the one you should choose! I have been in the world of selling for over 40 years. I had the privilege and pleasure of working with Zig Ziglar for 10 years and was his number one salesman in the world. I also was the number one salesman in the world for a selling franchise company that was in 65 countries and 35 cities in the United States. I have conducted over 3,500 seminars on management, leadership, and sales training and have trained thousands of people. I just completed reading "Hoot's Wisdom Nuggets to Help You Become a Super Salesman." If I was just starting a sales career myself, hiring a new salesperson, or even a seasoned veteran, I would highly recommend reading this book. Hoot has put together one of the best "How To" books on what you need to do from day one to become a superstar in the greatest profession of all, the wonderful world of selling. I would highly recommend that no matter where you are in your sales career that you read this book. With all my experience over these years and reading everything on sales I could, I would rank this as one of the best."
