Honda's Global Local Corporation

Honda's Global Local Corporation

Book (01 Jan 1994)

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Publisher's Synopsis

The Honda Motor Company made its first car only 30 years ago, yet by the early 1990s had pioneered a new breed of multinational enterprise true manufacturing on a global scale. Mair (Senior Research Fellow, Warwick Business School, U. of Warwick) tells how Honda's strategic decisionmaking process enabled it to confound the predictions made only a d

Book information

ISBN: 9780312106683
Publisher: St. Martin's Press
Imprint: St. Martin's Press
Pub date:
DEWEY: 338.8872920952
DEWEY edition: 20
Language: English
Number of pages: 352
Weight: -1g
Height: 215mm
Width: 146mm
Spine width: 38mm