Publisher's Synopsis
Why did over 100 million consumers spend $40 billion in 1991 shopping by phone or mail? Because they wanted to maximize their leisure time and avoid expensive, time-consuming hassles at retail stores and shopping malls.;Today, more than ever before, catalogue sales are big business, and "Home Based Catalog Marketing" shows entrepreneurs, small business owners, and people looking to build extra income how to capitalize on this rising consumer demand by starting up and operating a successful catalogue business in the convenience of their own homes.;William J. Bond explains their operation in a highly motivational, yet thoroughly practical, way that makes each step clear and manageable. The book offers practical, easy-to-follow guidance, and shares numerous illustrations of successful catalogues as well as anecdotes and success stories.;The book supplies everything needed to design, produce, and market a competing catalogue that turns readers into satisfied customers who keep coming back for more, including: how to select the best products (or services) for the 90s; how to master creative writing strategies that really sell; how to design offers that maximize product or service appeal; how to test copy approaches, sales, theme, and mailing lists; how to manage and grow a catalogue business; and how to get free publicity on radio and television;There is also a special chapter that lists the 125 essential points to getting a catalogue-selling business up and running.
