Publisher's Synopsis
This updated comprehensive directory helps to put seekers in touch with sponsors and corporate donors. It provides a communications link between companies, sponsorship and funding seekers, and support services, giving readers a targeting and reference source. Entries give the sponsor seeker all the information needed: name of company; address, telephone and fax numbers; main area of activity; contacts for sponsorship and donations; and where available, sponsorship budget and date set, current and previous projects, total donations, and most importantly, each company's preferred areas of support for sponsorship and donations.;Sponsoring and donating companies use the yearbook to source new marketing and funding opportunities. It showcases a wide range of opportunities in the arts, sports, education, the media, charities, community support and environmental sectors. Every conceivable area is covered, with entries ranging from organizations such as Friends of the Earth, the Birmingham Symphony Hall and National Children's Home to sponsorship opportunities with the RSPB, Edinburgh Festival and Harrogate College. In addition, an "Events calendar" enables the sponsor to see at a glance the annual timetable of activities available for sponsorship in the arts and sports sectors.;The yearbook publishes the most comprehensive listing of UK sponsorship consultancies. Whether a sponsor seeker or a sponsor, this section should enable the reader to find out what professional help is available, draw up a shortlist and select a consultant. All the information needed to make an initial contact is provided, including contact name, address, personnel and areas of expertise.;Looking for a venue for an event? Suitable catering and seating arrangements? Some fireworks to make it go with a bang! Appropriate promotional gifts to remind guests of the event? And finally, is media evaluation needed to monitor the impact of the event? From flags and banners to fundraising, this section should enable readers to locate those hard-to-find specialist suppliers that can make the difference between a brilliant success and a dismal washout. There are venue specialists who can insure the event or project in case of disaster, and provide advice on the tax and legal implications.;The book should be of interest to: advertising agency executives; arts managers; business development officers in the arts, sport, etc.; brand and product managers; company chairmen and secretaries; community affairs/enterprise managers; corporate affairs directors; corporate entertainment providers; fundraising officers; governing bodies; journalists; local authorities; marketing consultancies; marketing managers; marketing services managers; personnel managers; promotions directors; public affairs directors; public relations executives and consultants; researchers; secretaries of trade and professional associations; and sponsorship consultants, managers and support companies.
