Publisher's Synopsis
This directory should help readers achieve sales and marketing objectives by focusing promotional efforts in this fast-growing managed care market. It is filled with detailed information on nearly 600 HMO's and almost 1000 PPO's with listings organized alphabetically by state and city, including name, address, phone number and key decision-makers by title and name. It also contains useful, difficult-to-find details. In addition, it has six easy-to-use, cross-reference indexes that include listings alphabetically by the number of members enrolled.
