Publisher's Synopsis
So...just why are doctors feeling so sick about their own profession? And how has this translated to sicker people in America? The numbers speak for themselves: American spends the most money in the world on healthcare, yet ranks at 50 in health status of it's citizens. Over 60% of America's doctors would retire today if they had the means, over 77% are pessimistic about their professional futures, and over 84% believe that the medical profession is in decline. Clearly, America is facing an epidemic of MD malaise - and Help! My Practice Sucks delivers the needed medicine to doctors, an elite group of professionals who have the highest respect rating of all professions in the world, showing step-by-step, how to break the cycle of pain in their practices and establish a higher standard for themselves, their patients' care and their profit potential. During years of higher education, doctors focus almost exclusively on learning medical skills through rigorous medical school curriculums and residencies; that's to be expected, but it's no longer enough. Today, doctors must also take on board marketing and business skills in order to stand out from the competition, build their patient lists and bring in the income they require to create healthy, thriving practices (to pay off that $250K plus of debt from medical training) and have happy, fulfilling lives. The fact is most medical practices are focusing on the wrong things; cutting costs, downsizing and offering more "no-frills care," creating a declining standard that affects every aspect of clinical care. Still more are abandoning private practices altogether to become hospital employees. The implementation of the Affordable Care Act (aka "Obamacare"), according to most physicians, has accelerated this trend at break neck speed; over 59% of doctors see it as another negative impacting their profession and their patients. "Too many highly-trained and highly-skilled doctors feel helpless in today's oppressive healthcare climate," says Dr. Veronica. "Frankly, this is the time for them to take charge of their own financial and professional fates. Help! My Practice Sucks will empower them to do just that, by providing the practical tools and knowledge they need to take their practices in a totally new, positive and productive direction." In this innovative and groundbreaking book, Dr. Veronica details how the patient-doctor relationship needs to be more of a business-client relationship - and how that approach translates into a big "win-win" for both. Patients actually get more of their needs met and amazing results with their health, while doctors are able to attract a steady stream of premium patients who become raving fans (and advocates) that offer a lifetime of loyalty. Help! My Practice Sucks offers, in each chapter, valuable "Action Steps" that allow doctors to jumpstart the process of transforming their practices into a known, respected and successful "brand" that becomes a client magnet, as well as a marketing machine that "sells" the practitioner in a credible and distinguished manner. Dr. Veronica understands that doctors are incredibly busy professionals; that's why Help! My Practice Sucks is written in concise and dynamic language that allows the reader to quickly grasp the sophisticated concepts being put forth, as well as actionable advice that allows those concepts to be rapidly and realistically implemented.
