Publisher's Synopsis
Post pandemic, the world is not the same place. There has been an increasing focus on healthcare and well-being, which has created a once-in-a-lifetime opportunity for healthcare innovations and startups. From adoption of a range of medical apps and telemedicine technologies to heightened public interest in smart wearables and medical devices, the demand for efficient healthcare delivery has been skyrocketing. This book aims to serve as a first-of-its-kind guide for skill development in conception to commercialisation of healthcare products and services. It covers the gamut from the study of healthcare challenges, such as understanding customer requirements, market needs, and competition, to the various steps of the healthcare product development process, such as defining value propositions and specifications, the creation of minimum viable product (MVP) to prototyping, and manufacturing. The authors also discuss key commercialisation and management strategies, including the development of a robust business plan, fund raising, intellectual property, creating barriers to entry, and launching healthcare startups. Medical product pricing, positioning, sales and distribution, and customer acquisition are also presented with real-life examples. This book serves as a key reference not only for biomedical engineers who are looking to launch their products or services in the market but also for budding entrepreneurs willing to explore opportunities in the healthcare domain. For example, engineers and managers working on the development of medical devices require knowledge of ethical guidelines, regulations, and approvals to effectively launch their products in the medtech industry. On the other hand, entrepreneurs looking to benefit from the booming healthcare industry will find this book helpful in understanding the fundamentals of medical product development and commercialisation to launch their ideas successfully.
