Publisher's Synopsis
Designed to help students, physician, and healthcare administrators become familiar with the concept of using the media in health promotion. It discusses the processes of communication and the media, and points out the importance of using the media for public health advertising and publicity. It also provides practical guidance, including a workbook for planning health promotion media campaigns.;This work should serve as a valuable complimentary reference to Dr Egger's title "Health Promotion Strategies and Methods".
