Health Education and the Media

Health Education and the Media Proceedings of an International Conference Organized Jointly by the Scottish Health Education Group, Edinburgh, and the Advertising Research Unit, Department of Marketing, University of Strathclyde, Edinburgh, 24-27 March 1981

Book (31 Oct 1981)

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Publisher's Synopsis

Although communication is the central process in health education, it is only in recent years that health educators have begun to adopt a more rigorous scientific approach towards it. This volume contains all of the papers presented to the first conference on this subject, together with a synopsis of the discussion sessions. It provides a timely and authoritative summary of current knowledge and practice and will be essential reading to those concerned with the promotion of good health

Book information

ISBN: 9780080279824
Publisher: Pergamon
Imprint: Pergamon
Pub date:
DEWEY: 613.07
DEWEY edition: 18
Number of pages: 602
Weight: -1g