Publisher's Synopsis
This collection of eight essays highlights leading ideas on how to deal with difficult situations, crises, and other sensitive topics in a business environment. Obtaining the managerial skills and tools to effectively manage or avoid these crises is critical to the survival and success of your organization. The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious business people in organizations around the globe. Articles include: Managing the Crisis You Tried to Prevent by Norman R. Augustine; When an Executive Defects by Anurag Sharma and Idalene F. Kesner; A Strategic Approach to Managing Product Recalls by N. Craig Smith, Robert J. Thomas, and John A. Quelch; Right Away and All at Once: How We Saved Continental by Greg Brenneman; Media Policy - What Media Policy? by Sandi Sonnenfeld; After the Layoffs, What Next? by Suzy Wetlaufer; Leadershp When There Is No One to Ask: An Interview with ENI's Franco Bernabe by Linda Hill and Suzy Wetlaufer; and Lincoln Electric's Harsh Lessons from International Expansion by Donald F. Hastings.
