Harnessing Place Branding through Cultural Entrepreneurship

Harnessing Place Branding through Cultural Entrepreneurship

1st Edition 2015

Paperback (01 Jan 2015)

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Publisher's Synopsis

This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.

Book information

ISBN: 9781349499434
Publisher: Palgrave Macmillan UK
Imprint: Palgrave Macmillan
Pub date:
Edition: 1st Edition 2015
Language: English
Number of pages: 292
Weight: 4037g
Height: 216mm
Width: 140mm
Spine width: 17mm