Publisher's Synopsis
This book illustrates the development of the advertising poster with 48 colour plates taken from the national railway museum's collection. From humble beginnings, where the quality of design often depended on the printers, who used stock views and cheap illustrations, to the work of well-known artists commissioned by advertising managers with big budgest. "Happy As A Sand-Boy" follows the competition and rivalry of the railway companies and their changing attitudes to advertising over half a century from the 1870s to the 1920s.
