Publisher's Synopsis
Chinese New Year or Lunar New Year is yet another holiday sales opportunity. Leading up to the holiday, people will clean their house, sweep floors and scrub windows to get rid of any dirt and clutter because it is bad luck to keep it beyond the start of the New Year celebration. Another thing they do: buy new clothes. Lots of luxury brands are already capitalizing on this trend, so your aspiring merch store or established presence can both use this ritual to drive sales! Get ahead of it by promoting heavily on your social media outlets. It's a Lunar calendar, based on the Moon, so you can use themes like day and night or old and new. Also fun - the Chinese calendar names the years, such as the year of the rat or the year of the pig or ox. Use these fun animals in your marketing to get more into the holiday spirit!
