Happiness Management and Social Marketing: A wave of sustainability and creativity

Happiness Management and Social Marketing: A wave of sustainability and creativity

1st edition

Paperback (29 Mar 2021)

Save $9.68

  • RRP $72.94
  • $63.26
Add to basket

Includes delivery to the United States

10+ copies available online - Usually dispatched within 7 days

Publisher's Synopsis

In these moments of health crisis, happiness management and social marketing are not teaching that it is possible to build a more committed, innovative and productive society. To achieve this end, countries and organizations must undertake a wave of human resource policies and actions that stimulate individuals' happiness and creativity. In this way, a new economy can emerge that holistically promotes social welfare, equality, and talent.

Book information

ISBN: 9783034339742
Publisher: Peter Lang AG, Internationaler Verlag der Wissenschaften
Imprint: Peter Lang Edition
Pub date:
Edition: 1st edition
Language: English
Number of pages: 252
Weight: 338g
Height: 147mm
Width: 210mm
Spine width: 19mm