Hardback (27 Jul 1999)
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This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.
| ISBN: | 9780761908661 |
| Publisher: | SAGE Publications |
| Imprint: | Sage |
| Pub date: | 27 Jul 1999 |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 262 |
| Weight: | 975g |
| Height: | 280mm |
| Width: | 216mm |
| Spine width: | 25mm |
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