2nd ed, Gary M Grikscheit, Harold C Cash, Clifford E Young
Hardback (20 Apr 1993)
Not available for sale
Out of stock
Aimed at sales and marketing managers, this updated text focuses on the area of computerization in the sales department. It identifies four basic objectives of sales - communication, management, strategy and tactics - and develops a theory of selling which can be readily applied in the field.
| ISBN: | 9780471600855 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 20 Apr 1993 |
| Edition: | 2nd ed, Gary M Grikscheit, Harold C Cash, Clifford E Young |
| DEWEY: | 658.850973 |
| DEWEY edition: | 20 |
| Number of pages: | 450 |
| Weight: | 804g |
| Height: | 242mm |
| Width: | 185mm |
| Spine width: | 31mm |
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