Publisher's Synopsis
The Handbook of Church Advertising, written by Francis Higbee Case and originally published in 1921, is a comprehensive guide to promoting and advertising churches and their services. The book is designed to help church leaders and administrators understand the principles of effective advertising and apply them to their own organizations.The Handbook covers a wide range of topics related to church advertising, including the importance of branding and consistency in messaging, the use of print and digital media, and the role of public relations in building a positive image for the church. The author also provides practical advice on creating effective advertising campaigns, including tips on writing compelling copy, designing eye-catching graphics, and targeting specific audiences.Throughout the book, Case emphasizes the importance of ethical advertising practices and encourages churches to use their advertising efforts to promote positive values and messages. He also provides numerous examples of successful church advertising campaigns from around the country, offering readers inspiration and ideas for their own campaigns.Overall, the Handbook of Church Advertising is a valuable resource for anyone involved in promoting a church or religious organization. Its timeless advice and practical tips continue to be relevant to modern-day church advertising efforts, making it a must-read for anyone seeking to build a strong and effective church brand.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
