Publisher's Synopsis
Become an Unstoppable Force with E-mail If you have a business or brand that you want to bring to the light, then this is the book for you. In "Hack E-mail," I share my best strategies for turning e-mail into a marketing weapon. From e-mail outreach campaigns I've been able to: 1) Book between 40-50 podcast and radio interviews across the world, promoting my first book ("Buy Your Own Island) to a best-seller 2) Build an extensive network of mentors and affiliate partners 3) Increase my blog traffic by 400% in a one month period (from 4,262 to 16,688) 4) Connect with influential people 5) Pick up new coaching and freelance clients Before I began to use these techniques for my own brand, I honed them in campaigns for clients. From fashion companies in Toronto to skin care lines in Malta, business owners have paid me thousands to generate leads for their business through cold e-mail. This stuff works. The best part is, the things I've done with e-mail, anyone can do! In this book, I lay out everything I've learned, and share my best strategies and most valuable techniques to get a response from someone and finally get the results you seek. Among other things, you will learn: * - How to create positive NLP "anchors" in your e-mails - so that people welcome correspondence from you (pages 26 - 27) - 7 mistakes of horrible e-mail outreach and how to fix them (page 18) - How to name drop your way to the top (page 31) - How to occupy the moral high ground, and enchant people with your story (pages 28 - 30) - What to do if someone doesn't respond - and get a response 90% of the time - How to send follow-ups automatically - and "drip feed" your outreach (page 39) - How to conduct professional CRM campaigns within Gmail (chapter five) - The "Hidden in Plain Sight" technique to find the top people in any niche, and discover their address - Plus other unconventional, but effective techniques Plus, in this book I've included more than two dozen apps and powerful resources to make your e-mails more effective, efficient, more personable, and more powerful. Are you ready to learn some powerful e-mail outreach techniques and become an unstoppable force? Hope you enjoy the book. *Note that page numbers are from the web edition of the book, and may appear at different locations in your print version.
