Hardback (20 Jul 2023)
Includes delivery to the United States
10+ copies available online - Usually dispatched within 7-10 days
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
| ISBN: | 9783031223921 |
| Publisher: | Springer International Publishing |
| Imprint: | Springer |
| Pub date: | 20 Jul 2023 |
| DEWEY: | 658.84 |
| DEWEY edition: | 23 |
| Language: | English |
| Weight: | 340g |
| Height: | 235mm |
| Width: | 155mm |
| Spine width: | 18mm |
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