Publisher's Synopsis
Lately it may seem like you've been hearing a great deal about the importance of operating a GREEN BUSINESS in the media and elsewhere. In fact, if you haven't been inundated with references to "green" and "sustainable" businesses you may well have been living under a rock. Although these terms may seem to be the watchwords of the moment, in actuality there has not really ever been a common understanding of what exactly constitutes a green business. That can lead to misunderstandings and miscommunications.
