Publisher's Synopsis
If you're interested in a job with a lot of variety, product management could be an ideal option. The role sits at the intersection of business, technology, and design, combining strategy, marketing, leadership, and other skills with the end goal of launching an amazing product.
The book has three parts:
- Principles: Part one covers the leadership principles that PMs use to lead their team to overcome adversity. When your product fails to gain traction, when your team falls apart, or when your manager gives you tough feedback--these are all opportunities to learn principles that will help you succeed.
- Product development: Part two covers how PMs at Facebook, Amazon, and other top companies build products. We'll walk through the end-to-end product development process-- from understanding the customer problem to identifying the right product to build to executing with your team to bring the product to market.
- Getting the job: Part three covers how you can land a PM job and reach the interview stage at the right company. We'll prep you for the three most common types of PM interviews-- product sense, execution, and behavioral--with detailed frameworks and examples for each.
