Guerrilla Selling

Guerrilla Selling Unconventional Weapons and Tactics for Increasing Your Sales

Hardback (23 Mar 1992)

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Publisher's Synopsis

Today's increasingly competitive business environment requires new skills and commitment from salespeople. Like the successful Guerrilla Marketing and Guerrilla Marketing Attack, this book presents unconventional ideas that are easy, and exciting for entrepreneurs at every level.

About the Publisher

Houghton Mifflin

We publish renowned and awarded novels, nonfiction, children's books and reference works for readers throughout the world. Our distinguished author list, from Ralph Waldo Emerson to Jonathan Safran Foer, and brands from Curious George to The Lord of the Rings, includes eight Nobel Prize winners, 48 Pulitzer Prize winners, 13 National Book Award winners, and more than 100 Caldecott, Newbery, Printz and Sibert Medal and Honor recipients.

Book information

ISBN: 9780544310575
Publisher: HarperCollins Publishers
Imprint: Houghton Mifflin
Pub date:
DEWEY: 658.85
Language: English
Number of pages: 224
Weight: 499g
Height: 229mm
Width: 152mm
Spine width: 16mm