Guerrilla Marketing to Heal the World

Guerrilla Marketing to Heal the World Combining Principles and Profit to Create the World We Want

Paperback (19 Apr 2016)

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Publisher's Synopsis

Create a Better World Through the Power of Profit!

Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don't have to just imagine; you can make it real.

"Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. You'll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to:

Create projects (and products) that accomplish social change, profitability, and cost reduction all at once

Green your company in ways that save money and make money

Gain enormous positive reputation as a visionary company worth supporting

Expand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principles

Turn marketing from a cost to a revenue stream

Embrace abundance and transformation---and stop worrying about market share

Book information

ISBN: 9781630476588
Publisher: Morgan James Publishing
Imprint: Morgan James Publishing
Pub date:
Language: English
Number of pages: 386
Weight: 562g
Height: 228mm
Width: 152mm
Spine width: 22mm