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Guerrilla Marketing for the Nineties

Guerrilla Marketing for the Nineties The Newest Secrets for Making Big Profits from Your Small Business

Book (31 Oct 1993)

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Publisher's Synopsis

Identifies the fastest growing markets, and discusses recession strategies, modern consumers, targeted prospects, technology, and management.

About the Publisher

Houghton Mifflin

We publish renowned and awarded novels, nonfiction, children's books and reference works for readers throughout the world. Our distinguished author list, from Ralph Waldo Emerson to Jonathan Safran Foer, and brands from Curious George to The Lord of the Rings, includes eight Nobel Prize winners, 48 Pulitzer Prize winners, 13 National Book Award winners, and more than 100 Caldecott, Newbery, Printz and Sibert Medal and Honor recipients.

Book information

ISBN: 9780395644966
Publisher: Houghton Mifflin
Imprint: Houghton Mifflin
Pub date:
DEWEY: 658.8
DEWEY edition: 20
Language: English
Number of pages: 327
Weight: 413g
Height: 230mm
Width: 152mm
Spine width: 23mm