Guerrilla Marketing

Guerrilla Marketing Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Updated and expanded Edition

Paperback (03 May 2007)

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Publisher's Synopsis

The book every small-business owner should own

First published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it.

In this completely updated and expanded fourth edition of Levinson's first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace.

Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, Guerrilla Marketing will be the entrepreneur's marketing bible for the twenty-first century.

Book information

ISBN: 9780749928117
Publisher: Little, Brown
Imprint: Piatkus
Pub date:
Edition: Updated and expanded Edition
DEWEY: 658.8
DEWEY edition: 22
Language: English
Number of pages: 368
Weight: 482g
Height: 235mm
Width: 155mm
Spine width: 27mm