Publisher's Synopsis
Marketing is an essential component of growing an organization, and businesses today have a lot to keep up with. Customer habits are always changing, and the competition can be fierce. Drawing on his education and experience, Reid shares the essential steps to creating and continuing to update your marketing plan to stay ahead of the game. These include knowing your target audience, researching the market, and drafting a plan that the whole company can get behind. By improving your company's reputation and growing your brand, you will gain and retain customers, building your business into the success you know it can be.
