Publisher's Synopsis
Making use of existing technology, digital entrepreneurs have the potential to identify new customers, quickly reach expanded markets, and increase the success of their business. Teen entrepreneurs are shown how to take their digital business to the next level by engaging their customer base, gathering valuable feedback to improve the product, and planning for further expansion. The author explains the role of live updates--adding content or fixing problems after the product has launched--in maintaining a business's success. The importance of properly managing finances, company resources, and personnel while expanding is also emphasized.
