Green Fashion Retail - Springer Series in Fashion Business
Softcover reprint of the original 1st Edition 2017
Paperback (22 Apr 2018)
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This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.
Book information
ISBN: | 9789811096181 |
Publisher: | Springer Nature Singapore |
Imprint: | Springer |
Pub date: | 22 Apr 2018 |
Edition: | Softcover reprint of the original 1st Edition 2017 |
Language: | English |
Number of pages: | 291 |
Weight: | 474g |
Height: | 235mm |
Width: | 155mm |
Spine width: | 17mm |